That was my first response when I heard the news story.
Not only will your hair have an effect on your day and how you feel, but so will your underwear. DUH - it's meant to make you feel pretty, even if no one see's it. Taking care of yourself is important. How are you making yourself feel? Well, silk vs. a cotton sails makes a huge difference.
Plus, to even call it underwear explains that the originator of the store is either a man or a women with a clue.
Quick primer - underwear is what was hanging on the laundry line at your grandmothers. I dont wear underwear - I wear lingerie.
Calling lingerie underware is like saying my Louboutin heals, shoes.